June 26, 2020
At Dentsu Public Relations, our core mission is leveraging the power of PR to drive what we call “social innovation”—that is, the creation of new value and frameworks that result in a paradigm shift for a better, more sustainable society.
One testament to our tireless pursuit of this goal is our proud track record of success at some of the PR Industry’s leading awards ceremonies and contests, many of which place great emphasis on campaigns that convey a social message, or provide a catalyst for change.
This year of course, like every aspect of our lives, the PR calendar has experienced severe disruption due to the ongoing COVID-19 pandemic, with some of the year’s gala events cancelling altogether, and others continuing in a revised format.
June 11 saw the announcement of the winners of the PR Awards Asia 2020, the prestigious industry awards jointly hosted by Haymarket Media marketing publications PRWeek Asia and Campaign Asia, and we are happy to report that the final results included two gold and one silver in three separate categories for three campaigns conducted by Dentsu Public Relations in conjunction with parent company Dentsu Inc.
The three winners, selected by a panel of 57 experts from an extensive shortlist of innovative campaigns from across the Asia-Pacific region, were: SAVE LIONS Project (Gold, Environmental category), conducted for top-flight Japanese baseball team the Seibu Lions; Saving Laundry from Zombie Odors (Gold, Consumer Launch category), conducted for consumer goods manufacturer Lion Corporation; and Connecting KIDS (Silver, Japan/Korea PR Campaign of the Year), conducted for environmental organizations Kiko Network and Climate Action Network Japan (CAN Japan).
To read more about the winning campaigns, check out the official press release.
- Online Cannes Lions retrospective: 10 years of innovative PR campaigns
- COVID-19: Three Communications Responses (Part I)
- Dentsu Public Relations: Award-winning PR