Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research (NBR).
Founded in 1989, NBR is the US’s largest non-profit, non-partisan think tank specializing in research on Asia. Its core activities combine independent cutting-edge research with communications on strategic, political, economic, and security issues that impact US-Asia relations. NBR’s expertise spans a broad range of fields including politics and security; trade, economy, and energy; and medicine, health and welfare, bridging the arenas of policy, academia, and business.
What this means
In today’s international society, which is driven by the complex interaction of political and economic factors across multiple nations, it has never been more important for corporations to stay abreast of foreign policy matters as they seek to build and maintain their competitive advantage.
From our perspective, NBR’s high-quality research and analysis will enhance our ability to provide intelligence-based consulting that plays a critical role in advancing clients’ global strategies. The insights into US policy regarding Japan—and Asia as a whole—will reinforce Dentsu PR’s value as a strategic communications partner to companies, national and local governments, and organizations both from Japan and overseas.
On the agenda:
- Regular roundtable discussions held at the NBR hubs in Seattle and Washington, DC, to exchange views on topics such as US policy and political and economic trends, with a focus on aspects that affect Japanese companies.
- Ongoing research according to client needs that leverages NBR’s network of top specialists in a range of areas.