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Trend Report: Three key work culture challenges for 2021

Nov. 27, 2020

In less than a year, the COVID-19 pandemic has transformed our attitudes to work. But in Japan’s case, has it simply served to expedite changes that were already long overdue? Work style consultant Yoshie Komuro examines the key work culture challenges for companies and organizations as we move into 2021.

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Motoko Kunita, Executive officer with Dentsu Public Relations
SABRE Awards Asia-Pacific 2020, the winning campaigns

Nov. 16, 2020

In the second part of her blog on the judging process for SABRE Awards Asia-Pacific 2020, Dentsu PR Executive Officer Motoko Kunita runs through some of the most striking campaigns from this year’s competition, while considering the broader trends they reflect.

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Dentsu Public Relations forms partnership with influencer marketing firm BitStar

Nov. 6, 2020

In our latest move to strengthen our social branding capabilities, Dentsu Public Relations has entered into a partnership with influencer marketing firm BitStar, Inc.

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Motoko Kunita, Executive officer with Dentsu Public Relations
SABRE Awards Asia-Pacific 2020,
a judge’s view

Oct. 22, 2020

Following the Global SABRE Awards, Dentsu PR Executive Officer Motoko Kunita looks back at SABRE Awards Asia-Pacific 2020, and offers insights gained from judging in a year impacted by the COVID-19 pandemic.

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SABRE Awards trophies
SABRE Awards Asia Pacific 2020 showcases Dentsu PR’s strengths

Oct. 15, 2020

Dentsu PR added to its award success in an otherwise difficult year by picking up awards in five categories at PRovoke Media’s SABRE Awards Asia-Pacific 2020, this year held as an online-only virtual edition.

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Word cloud of key Japanese terms used to describe the COVID-19 pandemic

The COVID-19 crisis has inspired a host of new vocabulary for communications professionals in Japan to adapt into their messaging.

COVID-19: Twelve Japanese phrases you need to know

Oct. 5, 2020

With many countries having adopted radical measures to contain COVID-19, the relative success of Japan’s comparatively soft-touch approach has been attracting attention from around the world. The new vocabulary that has sprung up to describe the pandemic provides valuable insights into this country’s handling of the crisis.

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Banner image: Coronavirus close up; COVID-19 has forced businesses around the world, including in public relations, to adapt to the new normal

With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.

Providing media value in the age of COVID-19

Sep. 24, 2020

As PR professionals with a message to convey, one of our most important tasks is securing engagement from the media. But with the COVID-19 pandemic dramatically transforming the communications landscape in Japan and overseas, how can we adapt our approach to provide media value in line with the new normal?

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SAVE LIONS campaign shows the way for a new era of corporate environmental responsibility

Sep. 16, 2020

By reemphasizing the need for a worldwide shift towards a more sustainable society, the global pandemic has placed businesses’ potential as drivers of positive change more firmly than ever in the spotlight. One recent Dentsu-PR supported campaign that can help show the way for activities focused on conservation has been SAVE LIONS Project, a campaign by pro baseball club Seibu Lions to help rescue wild lions from extinction.

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Banner image: Coronavirus close up; COVID-19 has forced businesses around the world, including in public relations, to adapt to the new normal

With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.

COVID-19: Tips for success in online communications

Sep. 11, 2020

With COVID-19 shaking up every area of society, all forms of communication have rapidly moved online. But what new approaches should PR practitioners adopt to make their online communications a success?

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Banner image: Coronavirus close up; COVID-19 has forced businesses around the world, including in public relations, to adapt to the new normal

With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.

COVID-19: Three communications responses (Part II)

Jul. 31, 2020

In only a few short months, the COVID-19 pandemic has forced businesses around the world to reassess the way they operate. In the second installment of a series examining the response of Japan’s communications sector, we explore three key points for companies and PR professionals to be aware of as they get to grips with the new normal.

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Banner image: Lions Good News 2020 expands June's Cannes PR Lions 10 Year Exhibition with a collection of positive stories from the creative industries
Lions Good News 2020: Creativity provides ray of sunshine in difficult year

Jun. 30, 2020

June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.

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Banner image: Dentsu PR picked up two gold and one silver at PR Awards Asia 2020
Triple success at PR Awards Asia 2020

Jun. 26, 2020

Dentsu PR performed strongly at PR Awards Asia 2020, bringing home three awards in three categories for campaigns conducted alongside parent company Dentsu Inc.

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Banner image: Coronavirus close up; COVID-19 has forced businesses around the world, including in public relations, to adapt to the new normal

With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.

COVID-19: Three communications responses (Part I)

Jun. 8, 2020

As businesses around the world are forced to adapt to the new normal, how are Japan’s communications professionals responding to COVID-19?

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Screenshot: online exhibition by Nikkei Inc looking back over 10 years of PR at Cannes Lion (Dentsu PR)

Launched June 1, Cannes PR Lions 10 Year Exhibition in Japan is a major online retrospective of classic PR campaigns.

Online Cannes Lions retrospective: 10 years of innovative PR campaigns

Jun. 1, 2020

June 1 saw the launch of Cannes PR Lions 10 Year Exhibition in Japan, a major online retrospective of some of the most innovative, impactful, and socially progressive PR campaigns of the past decade.

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Gen Z

Generation Z have had smartphones since they were in high school, and their sensibilities have been shaped by their exposure to all kinds of information from around the world

Trend Report: Generation Z says sayonara to labels

May 29, 2020

Who are Japan’s Generation Z, and how does their outlook differ from their Millennial predecessors? In the first installment of a regular series, our Trend Report team examines how best to engage a demographic that is rapidly emerging as a major player.

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Kazunori Azeyanagi (right), outgoing President & CEO of Dentsu Public Relations, meets Richard J. Ellings, Co-founder, President Emeritus, and Counselor at the National Bureau of Asian Research.

On the move: Dentsu PR joins US-based think tank’s Chairman’s Council

May 29, 2020

Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research.

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Six tips for doing PR in Japan

May 29, 2020

Despite challenges ranging from persistent deflation to a rapidly aging population, Japan remains the world’s third-largest economy by nominal GDP. As well as boasting productive industry, active stock markets, and a booming tourism sector, the country provides a base of operations for some of the world’s largest corporations, both domestic and multinational.

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