PR Beat
- All
- Insights
- News
Lions Good News 2020: Creativity provides ray of sunshine in difficult year
June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.
Triple success at PR Awards Asia 2020
Dentsu PR performed strongly at PR Awards Asia 2020, bringing home three awards in three categories for campaigns conducted alongside parent company Dentsu Inc.
With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.
COVID-19: Three Communications Responses (Part I)
As businesses around the world are forced to adapt to the new normal, how are Japan’s communications professionals responding to COVID-19?
Launched June 1, Cannes PR Lions 10 Year Exhibition in Japan is a major online retrospective of classic PR campaigns.
Online Cannes Lions retrospective: 10 years of innovative PR campaigns
June 1 saw the launch of Cannes PR Lions 10 Year Exhibition in Japan, a major online retrospective of some of the most innovative, impactful, and socially progressive PR campaigns of the past decade.
Generation Z have had smartphones since they were in high school, and their sensibilities have been shaped by their exposure to all kinds of information from around the world
Trend Report: Generation Z says sayonara to labels
Who are Japan’s Generation Z, and how does their outlook differ from their Millennial predecessors? In the first installment of a regular series, our Trend Report team examines how best to engage a demographic that is rapidly emerging as a major player.
Kazunori Azeyanagi (right), outgoing President & CEO of Dentsu Public Relations, meets Richard J. Ellings, Co-founder, President Emeritus, and Counselor at the National Bureau of Asian Research.
On the move: Dentsu PR joins US-based think tank’s Chairman’s Council
Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research.
Six tips for doing PR in Japan
Despite challenges ranging from persistent deflation to a rapidly aging population, Japan remains the world’s third-largest economy by nominal GDP. As well as boasting productive industry, active stock markets, and a booming tourism sector, the country provides a base of operations for some of the world’s largest corporations, both domestic and multinational.