Providing media value in the age of COVID-19
As PR professionals with a message to convey, one of our most important tasks is securing engagement from the media. But with the COVID-19 pandemic dramatically transforming the communications landscape in Japan and overseas, how can we adapt our approach to provide media value in line with the new normal?
SAVE LIONS campaign shows the way for a new era of corporate environmental responsibility
By reemphasizing the need for a worldwide shift towards a more sustainable society, the global pandemic has placed businesses’ potential as drivers of positive change more firmly than ever in the spotlight. One recent Dentsu-PR supported campaign that can help show the way for activities focused on conservation has been SAVE LIONS Project, a campaign by pro baseball club Seibu Lions to help rescue wild lions from extinction.
COVID-19: Tips for success in online communications
With COVID-19 shaking up every area of society, all forms of communication have rapidly moved online. But what new approaches should PR practitioners adopt to make their online communications a success?
COVID-19: Three communications responses (Part II)
In only a few short months, the COVID-19 pandemic has forced businesses around the world to reassess the way they operate. In the second installment of a series examining the response of Japan’s communications sector, we explore three key points for companies and PR professionals to be aware of as they get to grips with the new normal.
Lions Good News 2020: Creativity provides ray of sunshine in difficult year
June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.
Online Cannes Lions retrospective: 10 years of innovative PR campaigns
June 1 saw the launch of Cannes PR Lions 10 Year Exhibition in Japan, a major online retrospective of some of the most innovative, impactful, and socially progressive PR campaigns of the past decade.
Trend Report: Generation Z says sayonara to labels
Who are Japan’s Generation Z, and how does their outlook differ from their Millennial predecessors? In the first installment of a regular series, our Trend Report team examines how best to engage a demographic that is rapidly emerging as a major player.
On the move: Dentsu PR joins US-based think tank’s Chairman’s Council
Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research.
Six tips for doing PR in Japan
Despite challenges ranging from persistent deflation to a rapidly aging population, Japan remains the world’s third-largest economy by nominal GDP. As well as boasting productive industry, active stock markets, and a booming tourism sector, the country provides a base of operations for some of the world’s largest corporations, both domestic and multinational.