Trend Report: Shifting boundaries in Japan’s food market
Jan. 8, 2021
How have Japan’s attitudes to food changed over recent years, and how has the pandemic impacted these trends? We spoke to food expert Tomoko Yamashita to find out.
Trend Report: New lifestyle watchwords for 2021
Dec. 7, 2020
For businesses, the COVID-19 pandemic has brought widespread discussion of the impact of working from home on productivity. But how about the inverse: the effect of working from home on our private and family lives? Social science professor Junya Tsutsui tackles this question and posits some key lifestyle watchwords for 2021 and beyond.
Trend Report: Three key work culture challenges for 2021
Nov. 27, 2020
In less than a year, the COVID-19 pandemic has transformed our attitudes to work. But in Japan’s case, has it simply served to expedite changes that were already long overdue? Work style consultant Yoshie Komuro examines the key work culture challenges for companies and organizations as we move into 2021.
SABRE Awards Asia-Pacific 2020, the winning campaigns
Nov. 16, 2020
In the second part of her blog on the judging process for SABRE Awards Asia-Pacific 2020, Dentsu PR Executive Officer Motoko Kunita runs through some of the most striking campaigns from this year’s competition, while considering the broader trends they reflect.
Dentsu Public Relations forms partnership with influencer marketing firm BitStar
Nov. 6, 2020
In our latest move to strengthen our social branding capabilities, Dentsu Public Relations has entered into a partnership with influencer marketing firm BitStar, Inc.
SABRE Awards Asia Pacific 2020 showcases Dentsu PR’s strengths
Oct. 15, 2020
Dentsu PR added to its award success in an otherwise difficult year by picking up awards in five categories at PRovoke Media’s SABRE Awards Asia-Pacific 2020, this year held as an online-only virtual edition.
COVID-19: Twelve Japanese phrases you need to know
Oct. 5, 2020
With many countries having adopted radical measures to contain COVID-19, the relative success of Japan’s comparatively soft-touch approach has been attracting attention from around the world. The new vocabulary that has sprung up to describe the pandemic provides valuable insights into this country’s handling of the crisis.
Providing media value in the age of COVID-19
Sep. 24, 2020
As PR professionals with a message to convey, one of our most important tasks is securing engagement from the media. But with the COVID-19 pandemic dramatically transforming the communications landscape in Japan and overseas, how can we adapt our approach to provide media value in line with the new normal?
SAVE LIONS campaign shows the way for a new era of corporate environmental responsibility
Sep. 16, 2020
By reemphasizing the need for a worldwide shift towards a more sustainable society, the global pandemic has placed businesses’ potential as drivers of positive change more firmly than ever in the spotlight. One recent Dentsu-PR supported campaign that can help show the way for activities focused on conservation has been SAVE LIONS Project, a campaign by pro baseball club Seibu Lions to help rescue wild lions from extinction.
COVID-19: Tips for success in online communications
Sep. 11, 2020
With COVID-19 shaking up every area of society, all forms of communication have rapidly moved online. But what new approaches should PR practitioners adopt to make their online communications a success?
COVID-19: Three communications responses (Part II)
Jul. 31, 2020
In only a few short months, the COVID-19 pandemic has forced businesses around the world to reassess the way they operate. In the second installment of a series examining the response of Japan’s communications sector, we explore three key points for companies and PR professionals to be aware of as they get to grips with the new normal.
Lions Good News 2020: Creativity provides ray of sunshine in difficult year
Jun. 30, 2020
June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.
Online Cannes Lions retrospective: 10 years of innovative PR campaigns
Jun. 1, 2020
June 1 saw the launch of Cannes PR Lions 10 Year Exhibition in Japan, a major online retrospective of some of the most innovative, impactful, and socially progressive PR campaigns of the past decade.
Trend Report: Generation Z says sayonara to labels
May 29, 2020
Who are Japan’s Generation Z, and how does their outlook differ from their Millennial predecessors? In the first installment of a regular series, our Trend Report team examines how best to engage a demographic that is rapidly emerging as a major player.
On the move: Dentsu PR joins US-based think tank’s Chairman’s Council
May 29, 2020
Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research.
Six tips for doing PR in Japan
May 29, 2020
Despite challenges ranging from persistent deflation to a rapidly aging population, Japan remains the world’s third-largest economy by nominal GDP. As well as boasting productive industry, active stock markets, and a booming tourism sector, the country provides a base of operations for some of the world’s largest corporations, both domestic and multinational.