Lions Good News 2020: Creativity provides ray of sunshine in difficult year
June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.
Online Cannes Lions retrospective: 10 years of innovative PR campaigns
June 1 saw the launch of Cannes PR Lions 10 Year Exhibition in Japan, a major online retrospective of some of the most innovative, impactful, and socially progressive PR campaigns of the past decade.
Trend Report: Generation Z says sayonara to labels
Who are Japan’s Generation Z, and how does their outlook differ from their Millennial predecessors? In the first installment of a regular series, our Trend Report team examines how best to engage a demographic that is rapidly emerging as a major player.
On the move: Dentsu PR joins US-based think tank’s Chairman’s Council
Keeping our finger on the pulse of international trends is an integral part of Dentsu PR’s long-term vision and mission. We recently marked another significant milestone in our efforts to expand strategic global ties, as we joined the Chairman’s Council of prominent US-based think tank, the National Bureau of Asian Research.
Six tips for doing PR in Japan
Despite challenges ranging from persistent deflation to a rapidly aging population, Japan remains the world’s third-largest economy by nominal GDP. As well as boasting productive industry, active stock markets, and a booming tourism sector, the country provides a base of operations for some of the world’s largest corporations, both domestic and multinational.