Advocates for social innovation

Our world is not just about the here and now. Collectively, we must take responsibility for future generations. At Dentsu Public Relations, our guiding principle is the creation of fresh value and frameworks that drive a paradigm shift towards a better, more sustainable society.

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Who we are

Since our founding in 1961, through work with a wide range of domestic and international clients, we have striven to remain one step ahead of Japan’s complex media landscape. Constantly in sync with an evolving public relations environment, our team provides support and solutions that drive clients’ brands by creating new value for society at large.

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Our deep understanding of innovative PR planning, combined with strategic outreach to a wide network of media, stakeholders, influencers, and key decision makers, has provided a platform for the branding success of numerous domestic and international clients.

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Your Japan expert

As the world’s third-largest economy, Japan represents an attractive prospect for overseas business expansion. Yet the country’s unique media environment poses great challenges for newcomers to a market where global norms of corporate communications do not necessarily apply. From targets, to timing, to tone, Dentsu Public Relations has a long history of helping overseas-based clients bridge this gap.

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Trend Report: Shifting boundaries in Japan’s food market

Jan. 8, 2021

How have Japan’s attitudes to food changed over recent years, and how has the pandemic impacted these trends? We spoke to food expert Tomoko Yamashita to find out.

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Video: Best wishes for 2021 from Dentsu PR

Dec. 28, 2020

As an extremely difficult year draws to a close, everyone here at Dentsu PR would like to extend our warmest wishes to all for a healthy and happy 2021. Check out our New Year’s video message here.

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Trend Report: New lifestyle watchwords for 2021

Dec. 7, 2020

For businesses, the COVID-19 pandemic has brought widespread discussion of the impact of working from home on productivity. But how about the inverse: the effect of working from home on our private and family lives? Social science professor Junya Tsutsui tackles this question and posits some key lifestyle watchwords for 2021 and beyond.

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