Advocates for social innovation
Our world is not just about the here and now. Collectively, we must take responsibility for future generations. At Dentsu Public Relations, our guiding principle is the creation of fresh value and frameworks that drive a paradigm shift towards a better, more sustainable society.
Who we are
Since our founding in 1961, through work with a wide range of domestic and international clients, we have striven to remain one step ahead of Japan’s complex media landscape. Constantly in sync with an evolving public relations environment, our team provides support and solutions that drive clients’ brands by creating new value for society at large.
Our deep understanding of innovative PR planning, combined with strategic outreach to a wide network of media, stakeholders, influencers, and key decision makers, has provided a platform for the branding success of numerous domestic and international clients.
Your Japan expert
As the world’s third-largest economy, Japan represents an attractive prospect for overseas business expansion. Yet the country’s unique media environment poses great challenges for newcomers to a market where global norms of corporate communications do not necessarily apply. From targets, to timing, to tone, Dentsu Public Relations has a long history of helping overseas-based clients bridge this gap.
Trend Report: Three key work culture challenges for 2021
Nov. 27, 2020
In less than a year, the COVID-19 pandemic has transformed our attitudes to work. But in Japan’s case, has it simply served to expedite changes that were already long overdue? Work style consultant Yoshie Komuro examines the key work culture challenges for companies and organizations as we move into 2021.
SABRE Awards Asia-Pacific 2020, the winning campaigns
Nov. 16, 2020
In the second part of her blog on the judging process for SABRE Awards Asia-Pacific 2020, Dentsu PR Executive Officer Motoko Kunita runs through some of the most striking campaigns from this year’s competition, while considering the broader trends they reflect.
Dentsu Public Relations forms partnership with influencer marketing firm BitStar
Nov. 6, 2020
In our latest move to strengthen our social branding capabilities, Dentsu Public Relations has entered into a partnership with influencer marketing firm BitStar, Inc.
Image credits:
- Pedestrians, Awards: Katsuya Nishimura, Dentsu Public Relations
- Tokyo cityscape: Josh Soto on Unsplash
- Origami: Faris Mohammed on Unsplash
- Cherry blossoms: Galen Crout on Unsplash