Advocates for social innovation
Our world is not just about the here and now. Collectively, we must take responsibility for future generations. At Dentsu Public Relations, our guiding principle is the creation of fresh value and frameworks that drive a paradigm shift towards a better, more sustainable society.
Who we are
Since our founding in 1961, through work with a wide range of domestic and international clients, we have striven to remain one step ahead of Japan’s complex media landscape. Constantly in sync with an evolving public relations environment, our team provides support and solutions that drive clients’ brands by creating new value for society at large.
Our deep understanding of innovative PR planning, combined with strategic outreach to a wide network of media, stakeholders, influencers, and key decision makers, has provided a platform for the branding success of numerous domestic and international clients.
Your Japan expert
As the world’s third-largest economy, Japan represents an attractive prospect for overseas business expansion. Yet the country’s unique media environment poses great challenges for newcomers to a market where global norms of corporate communications do not necessarily apply. From targets, to timing, to tone, Dentsu Public Relations has a long history of helping overseas-based clients bridge this gap.
As PR professionals with a message to convey, one of our most important tasks is securing engagement from the media. But with the COVID-19 pandemic dramatically transforming the communications landscape in Japan and overseas, how can we adapt our approach to provide media value in line with the new normal?
By reemphasizing the need for a worldwide shift towards a more sustainable society, the global pandemic has placed businesses’ potential as drivers of positive change more firmly than ever in the spotlight. One recent Dentsu-PR supported campaign that can help show the way for activities focused on conservation has been SAVE LIONS Project, a campaign by pro baseball club Seibu Lions to help rescue wild lions from extinction.
With COVID-19 shaking up every area of society, all forms of communication have rapidly moved online. But what new approaches should PR practitioners adopt to make their online communications a success?