Advocates for social innovation
Our world is not just about the here and now. Collectively, we must take responsibility for future generations. At Dentsu Public Relations, our guiding principle is the creation of fresh value and frameworks that drive a paradigm shift towards a better, more sustainable society.
Who we are
Since our founding in 1961, through work with a wide range of domestic and international clients, we have striven to remain one step ahead of Japan’s complex media landscape. Constantly in sync with an evolving public relations environment, our team provides support and solutions that drive clients’ brands by creating new value for society at large.
Our deep understanding of innovative PR planning, combined with strategic outreach to a wide network of media, stakeholders, influencers, and key decision makers, has provided a platform for the branding success of numerous domestic and international clients.
Your Japan expert
As the world’s third-largest economy, Japan represents an attractive prospect for overseas business expansion. Yet the country’s unique media environment poses great challenges for newcomers to a market where global norms of corporate communications do not necessarily apply. From targets, to timing, to tone, Dentsu Public Relations has a long history of helping overseas-based clients bridge this gap.
Lions Good News 2020: Creativity provides ray of sunshine in difficult year
June’s groundbreaking online Cannes retrospective has been expanded with Lions Good News 2020, a collection of positive stories from the creative industries in a year dogged by disruption and ill tidings.
Triple success at PR Awards Asia 2020
Dentsu PR performed strongly at PR Awards Asia 2020, bringing home three awards in three categories for campaigns conducted alongside parent company Dentsu Inc.
With COVID-19 forcing businesses around the world to adapt to the normal, PR practitioners are also having to explore new approaches.
COVID-19: Three Communications Responses (Part I)
As businesses around the world are forced to adapt to the new normal, how are Japan’s communications professionals responding to COVID-19?
Image credits:
- Pedestrians, Awards: Katsuya Nishimura, Dentsu Public Relations
- Tokyo cityscape: Josh Soto on Unsplash
- Origami: Faris Mohammed on Unsplash
- Cherry blossoms: Galen Crout on Unsplash