Advocates for social innovation

Our world is not just about the here and now. Collectively, we must take responsibility for future generations. At Dentsu Public Relations, our guiding principle is the creation of fresh value and frameworks that drive a paradigm shift towards a better, more sustainable society.

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Who we are

Since our founding in 1961, through work with a wide range of domestic and international clients, we have striven to remain one step ahead of Japan’s complex media landscape. Constantly in sync with an evolving public relations environment, our team provides support and solutions that drive clients’ brands by creating new value for society at large.

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Our deep understanding of innovative PR planning, combined with strategic outreach to a wide network of media, stakeholders, influencers, and key decision makers, has provided a platform for the branding success of numerous domestic and international clients.

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Your Japan expert

As the world’s third-largest economy, Japan represents an attractive prospect for overseas business expansion. Yet the country’s unique media environment poses great challenges for newcomers to a market where global norms of corporate communications do not necessarily apply. From targets, to timing, to tone, Dentsu Public Relations has a long history of helping overseas-based clients bridge this gap.

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Motoko Kunita, Executive officer with Dentsu Public Relations

SABRE Awards Asia-Pacific 2020,
a judge’s view

Following the Global SABRE Awards, Dentsu PR Executive Officer Motoko Kunita looks back at SABRE Awards Asia-Pacific 2020, and offers insights gained from judging in a year impacted by the COVID-19 pandemic.

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SABRE Awards trophies

SABRE Awards Asia Pacific 2020 showcases Dentsu PR’s strengths

Dentsu PR added to its award success in an otherwise difficult year by picking up awards in five categories at PRovoke Media’s SABRE Awards Asia-Pacific 2020, this year held as an online-only virtual edition.

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Word cloud of key Japanese terms used to describe the COVID-19 pandemic

The COVID-19 crisis has inspired a host of new vocabulary for communications professionals in Japan to adapt into their messaging.

COVID-19: Twelve Japanese phrases you need to know

With many countries having adopted radical measures to contain COVID-19, the relative success of Japan’s comparatively soft-touch approach has been attracting attention from around the world. The new vocabulary that has sprung up to describe the pandemic provides valuable insights into this country’s handling of the crisis.

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